Curatorview [Alfredo Cramerotti]

Curated by Alfredo Cramerotti and Auronda Scalera in collaboration with The NFT Magazine’s Editorial Team Andrea Concas and Alessia Cuccu, this is the first printed monograph of Ellen Sheidlin, a digitally-native artist with more than 4.3 million followers on social media and whose artworks have been exhibited in art institutions in Tokyo, Florence, London, Paris and New York. 

As a multi-media artist, Sheidlin actively experiments with NFT and advanced technologies, and this #04 Issue of CryptoArt Monograph is dedicated to her work – a visionary mix of realism, dreams and virtuality, which the artist calls “survirtualism,” for the first time thoroughly enclosed in a Phygital Book, curated by Cramerotti & Scalera.

This monograph offers a unique perspective on the work of Sheidlin, showcasing a series of images that form a cohesive, animated artwork. Rather than presenting traditional, static artworks, the images in this book are frames taken from a larger, moving or animated piece. We believe that this approach transforms the viewing experience, inviting the reader to immerse themselves in the artist’s creative process and journey.

Inside this incredible book, you’re going to find:

• Editorial by Andrea Concas – Publisher of The NFT Magazine
• Biography of the cover artist Ellen Sheidlin
• Biography of Guest Curators of the CryptoArt MOnograph Alfredo Cramerotti and Auronda Scalera
• NFT Cover “WHISPERS” by Ellen Sheidlin
• Interview with the artist by Alessia Cuccu – Editor in Chief of The NFT Magazine
• Curatorial Text on the artist’s oeuvre and her research by Alfredo Cramerotti and Auronda Scalera
• Image catalog of her NFT artworks as storyboard,  for the first time enclosed in a single collectible publication.

About the artist

Ellen Sheidlin is a multimedia artist who creates digital photos, video images, sculpture and painting, and actively experiments with NFT technologies. For more than 10 years Ellen has used social networks as the main platform for her work, combining Internet aesthetics with images from personal mythology to create a personal author’s world.

Ellen herself describes the method she has developed as survirtualism – a mixture of the digital and the physical, the dreamlike and the real, the material and the intangible. The artist often uses her own image to create works, showing how versatile our personalities can be and how many different facets, sensations and worlds lie within each person.

The artist’s work has resulted in her main Instagram page with more than 4.3 million followers, as well as a page dedicated to Ellen’s paintings with more than 200,000 followers. Ellen also works extensively with brands, and has created pieces for Nike, Esteé Lauder, Moncler, Bacardi, BMW, Instagram, Swatch, Schwarzkopf, L’Oreal, Coca-Cola, Pepsico and more.

“According to my personal feelings, this race and universal love for social networks will pass. Everyone will return to reality” – Ellen Sheidlin