Curatorview [Alfredo Cramerotti]

Like the one that follow (and the one before), this is an article by Seth Godin; this time you can find it here. I almost bought his book…but before you rush off, here’s some interesting highlights:

I did a gig in New York today about the Dip and it went really well. Afterward, someone asked me a question about his new business.

I asked back, “if you accomplish that, will you be seen by your audience as the best in the world, or will you be seen as doing your best?”

He didn’t have to answer. He got it.

If you’re doing your best, only your AYSO soccer coach cares. If you’re the best in the world, the market cares. The secret, if you have limited resources (don’t we all) is to make ‘world’ small enough that you can actually accomplish that.

Obviously, this approach is applicable to just about any idea-based product, whether it’s consulting or clothes:

1. Find the core market

2. Obviously the otaku (Seth’s name for the ‘surplus’ in things)

3. make it easy to sample

4. Make it easy to share. And hope it hits the critical mass.

That seems common sense, but it’s common sense that’s not so common. Designing anything for the masses is silly. why? because the masses don’t buy stuff any more. The edges do.