alcramer [Alfredo Cramerotti]


Posted in nEws and rEleases by alcramer on February 16, 2017


Dave Muller, This American’s Top 40 (2012) Part I, 2013. Acrylic on paper.
Trwy garedigrwydd yr artist a ‘The Approach’, London. Courtesy the artist and The Approach, London.


18 February25 June 2017

Participating artists: Zarouhie Abdalian, Saâdane Afif, Cory Arcangel, John Baldessari, Simeon Barclay, Alex Bartsch, Jacqueline Bebb, Andrea Büttner, Anne Collier, Claire Fontaine, Mario García Torres, Charles Gershom, Rebecca Gould, Gareth Griffith, Scott King, Adam McEwen, Dave Muller, Fernando Ortega, Hannah Rickards, Torbjørn Rødland, Anri Sala, Fabrice Samyn, Santo Tolone
Historical presentations relating to Wagstaff’s store and the town of Llandudno

WAGSTAFF’S takes as its point of departure a piano and musical instrument dealership of the same name that occupied the current MOSTYN building in the years prior to its being reinstated as an art gallery in the 1970s.

Originally based in Manchester, Wagstaff’s relocated to number 1 Vaughan Street in Llandudno in the early 1940s after the city store was demolished during World War II, and in 1946 it moved to number 12, site of MOSTYN, Wales today. The establishment of music shops such as Wagstaff’s in the late 19th century reflected the high regard in which music was held in terms of entertainment inside and outside the family home. Many of these shops have now gone out of business due to changes in both technology and family leisure pursuits.

WAGSTAFF’S considers the long-standing connection between music and art, and records an interpretation from today’s perspective. A number of the artists featured in the exhibition have previously appeared together in shows which have surveyed the linkage between the genre of music and the field of art. In this sense, the exhibition suggests some of music’s most embraced and debated facets; the cover version, the copy, and the culture of bootlegging.

The exhibition is presented within a format made up of four categories, taking inspiration from independent music record shops, which would categorise music by genre and which, along with musical instrument shops, have decreased in number. The categories are designed to give structure to the wide array of approaches and usages of music in the visual arts, many of which are presented in the exhibition. The format also allows opportunities for overlaps and mixes to be played out between the categories, and the artworks presented within.

This exhibition is part of MOSTYN’s History Series* which, since 2013, has examined the heritage of MOSTYN’s building, the town of Llandudno and links further afield. The series has presented historical artefacts and images alongside works by contemporary artists, thus forming a dialogue between past and present. This exhibition is curated by Adam Carr, (Visual Arts Programme Curator, MOSTYN), with historical research by Jane Matthews (Engagement Manager/Research, MOSTYN) and Richard Cynan Jones (Operations and Facitilies/Research, MOSTYN).

Special Event:

WAGSTAFF’S Exhibition preview evening

A night of live music and contemporary art
17 February 2017, 6:30pm

Join us to celebrate the opening of WAGSTAFF’S, a new group exhibition based on the piano and musical instrument shop which occupied the MOSTYN building from the 1940s to the early 1980s.

Music, in partnership with CEG, from Magi Tudur (Welsh singer/songwriter) and Paul Green (contemporary folk singer/songwriter/guitarist) in our licensed bar and cafe.

It’s FREE and everyone is welcome!
After show event, with surprise guest entertainment, at 3rdSpace at Great Orme Brewery, Llandudno from 9pm.

The new Photographer

Posted in Tools.Coaching by alcramer on July 2, 2009

From 19 to 21 June I have participated – in representation of QUAD Derby and Intellect Books Bristol, at the first UK National Photography Symposium in Manchester, organized by Redeye – The Photography Network, in collaboration with the University of Bolton and Arts Council England.

Paul Herrman, the Director of Redeye who brainchild the symposium, held an interesting session in relation to the figure of the ‘contemporary photographer’. First, he highlighted the big changes in relation to photography occurred in the last decade:
– camera ownership – digital imaging
– internet
– education
– photography in the art world

Along these changes, a transition happened also in terms of old photographer / new photographer:

The old practitioner:                                      The new practitioner:

– primacy of technique                                   – primacy of ideas
– specialization                                                 – complementary range of works
– selected audience/circles of admirers      – international audience/virtual circles

Today’s ‘top photographers’ present therefore the following features:

1. Interest, knowledge and reading in relation of the photographic economy and the world at large: ‘if your picture are not good enough, you don’t read enough.’
2. Marketing, talking and writing
3. Development of ‘the voice’, that is, differentiate oneself (the famous line ‘I can/can’t see you in these pictures…’ often heard in portfolio reviews)
4. Building relationships in time with curators, buyers and other professionals
5. Work ethic and good business (with the right balance of copyright and free licence use)
6. Long terms commitment (minimum of five-six years of practice before ‘getting’ anywhere), and motivation: both clients and professionals need to know that a photographer is going to be there in ten years time
7. Craft and ideas – research opportunities and deliver results.

Furthermore, Herrman listed ’twenty things one can do to get closer to be a top photographer’ (besides talent and commitment, I guess):

1. Going to openings – where people want to hear your ideas
2. Going to festivals (only three or four in the UK, but many abroad)
3. Business link (GVA – Great Value Added is not the only criteria)
4. Gettting some trading (agencies, galleries, etc)
5. Social media (internet at large helps to know people)
6. Metadata, absolute crucial to caption and keyword the work
7. Project making: a strong enough project to get teeth onto, something that resonates with people
8. Partnerships/collectives such as getting together with a writer, or a musician, etc. to realize a project
9. Website/blog, using to get ideas out and update regularly
10. Slideshow; collaborating with someone else, like sound people and through a narrative structure, to create a slideshow and show in programmes and venues such as BBC Big Screens around the UK (desperate to get good content)
11. Preparing portfolio
12. Marketing material such cards, etc.
13. Writing, important aspect
14. Giving a talk; it helps to get your ideas together
15. Applying for a grant; criteria to assess proposal are published on the Arts Council website; core matter is the audience development and which bits of work will accomplish that. Writing a good grant application is part of the job as photographers
16. Print sales
17. Exhibiting wherever one can (not whenever, I’d say…); getting used to the idea of exhibit
18. Entry and checking competition
19. Email/newsletter every 6 months, to let the network know what one has been done, etc.
20. ‘You have to be burning and you have to have your shit together’

In photography, but possibly in all arts disciplines (and non-disciplines), if one has to say something, it’s got to be said in a manner that is a) accessible b) that matters and c) that adds something to what have been said before. Question, transform, exchange. To be interested in photography, one has to be interested in the world.

National Photography Symposium

Posted in nEws and rEleases by alcramer on June 19, 2009

Manchester 19-21 June 2009

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