alcramer [Alfredo Cramerotti]

Press coverage for MOSTYN exhibitions: Broomberg & Chanarin and WAR, Jul-Nov 2014

Posted in nEws and rEleases by alcramer on April 1, 2015

Art Monthly 380

Cover

28 September 2014

art montly 380-cover-l

This Is Tomorrow

by Rory Duckhouse

18 September 2014

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PHOTOMONITOR

by Rory Duckhouse

17 September 2014

Photomonitor - Divine Violence

The Independent

by Karen Wright

9 August 2014

Broomberg & Chanarin_Theindependent(Radar)_9Aug2014

Mousse Magazine

Divine Violence & WAR exhibitions previews

6 August 2014

Mousse_Adam Broomberg & Oliver Chanarin “Divine Violence” and “WAR” at MOSTYN, Llandudno - MOUSSE CONTEMPORARY ART MAGAZINE_Page_01 Mousse_Adam Broomberg & Oliver Chanarin “Divine Violence” and “WAR” at MOSTYN, Llandudno - MOUSSE CONTEMPORARY ART MAGAZINE_Page_02 Mousse_Adam Broomberg & Oliver Chanarin “Divine Violence” and “WAR” at MOSTYN, Llandudno - MOUSSE CONTEMPORARY ART MAGAZINE_Page_03 Mousse_Adam Broomberg & Oliver Chanarin “Divine Violence” and “WAR” at MOSTYN, Llandudno - MOUSSE CONTEMPORARY ART MAGAZINE_Page_04 Mousse_Adam Broomberg & Oliver Chanarin “Divine Violence” and “WAR” at MOSTYN, Llandudno - MOUSSE CONTEMPORARY ART MAGAZINE_Page_05 Mousse_Adam Broomberg & Oliver Chanarin “Divine Violence” and “WAR” at MOSTYN, Llandudno - MOUSSE CONTEMPORARY ART MAGAZINE_Page_06 Mousse_Adam Broomberg & Oliver Chanarin “Divine Violence” and “WAR” at MOSTYN, Llandudno - MOUSSE CONTEMPORARY ART MAGAZINE_Page_07 Mousse_Adam Broomberg & Oliver Chanarin “Divine Violence” and “WAR” at MOSTYN, Llandudno - MOUSSE CONTEMPORARY ART MAGAZINE_Page_08 Mousse_Adam Broomberg & Oliver Chanarin “Divine Violence” and “WAR” at MOSTYN, Llandudno - MOUSSE CONTEMPORARY ART MAGAZINE_Page_09 Mousse_Adam Broomberg & Oliver Chanarin “Divine Violence” and “WAR” at MOSTYN, Llandudno - MOUSSE CONTEMPORARY ART MAGAZINE_Page_10 Mousse_Adam Broomberg & Oliver Chanarin “Divine Violence” and “WAR” at MOSTYN, Llandudno - MOUSSE CONTEMPORARY ART MAGAZINE_Page_11 Mousse_Adam Broomberg & Oliver Chanarin “Divine Violence” and “WAR” at MOSTYN, Llandudno - MOUSSE CONTEMPORARY ART MAGAZINE_Page_12

We Heart

by Rob Wilkes, Executive Editor

31 July 2014

WeHeart_Adam Broomberg and Oliver Chanarin — Divine Violence_Page_1 WeHeart_Adam Broomberg and Oliver Chanarin — Divine Violence_Page_2 WeHeart_Adam Broomberg and Oliver Chanarin — Divine Violence_Page_3 WeHeart_Adam Broomberg and Oliver Chanarin — Divine Violence_Page_4 WeHeart_Adam Broomberg and Oliver Chanarin — Divine Violence_Page_5 WeHeart_Adam Broomberg and Oliver Chanarin — Divine Violence_Page_6 WeHeart_Adam Broomberg and Oliver Chanarin — Divine Violence_Page_7 WeHeart_Adam Broomberg and Oliver Chanarin — Divine Violence_Page_8 WeHeart_Adam Broomberg and Oliver Chanarin — Divine Violence_Page_9

ARTINFO.com

by Ashitha Nagesh

23 July 2014

ARTINFO_Photographers Radically Illustrate Bible for North Wales Show_Page_1 ARTINFO_Photographers Radically Illustrate Bible for North Wales Show_Page_2

Design Week

by Tom Banks

21 July 2014

Design Week_Divine Violence_images of conflict and the bible 2_Page_1 Design Week_Divine Violence_images of conflict and the bible 2_Page_2 Design Week_Divine Violence_images of conflict and the bible 2_Page_3 Design Week_Divine Violence_images of conflict and the bible 2_Page_4 Design Week_Divine Violence_images of conflict and the bible 2_Page_5 Design Week_Divine Violence_images of conflict and the bible 2_Page_6

 

The Guardian Guide

by Rob Clarke

19 July 2014

Guardian Guide_Divine Violence_MOSTYN_19 July 2014

The Art Newspaper

‘In the Frame’ column

15 July 2014

The Art Newspaper_MOSTYN_Divine Violence_150714_Page_1 The Art Newspaper_MOSTYN_Divine Violence_150714_Page_2

The Telegraph

by Lucy Davies

12 July 2014

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MOSTYN – Talk and Tour on Broomberg & Chanarina and Rebecca Gould’s exhibitions

Posted in nEws and rEleases by alcramer on September 10, 2014

Guided tour of Broomberg & Chanarin and Rebecca Gould exhibitions with MOSTYN Director, Alfredo Cramerotti.

Sunday 14 September 2014, 2pm.

Over 18s only, unless accompanied by an adult. Exhibition contains images of an explicit nature.
In partnership with Artes Mundi

 

broomberg and chanerin poster A5

 

Regional arts venues: less out in the sticks, more out on a limb

Posted in nEws and rEleases, shortEssays/cortiSaggi [English/Italian] by alcramer on July 14, 2013

Running an arts space outside the city is challenging but, once you realise the range of your potential audience, rewarding too

Guardian Professional
5 July 2013

by Alfredo Cramerotti
Sliced Eye, Rubiks Cube, Flawless Skin, Cardiac Muscle Cell, Orion Nebula-M42, Snow Crystal, 2012

MOSTYN works to find imaginative solutions that draw in national and international visitors (even journalists) while retaining strong links with their local audience. Pictured work by Nikolaus Schletterer. Photograph: Nikolaus Schletterer/MOSTYN

 

As anyone who has worked in the sector will tell you, running an arts space outside major cities is a hugely rewarding experience, not least because of the challenges that arise from reaching out to an audience in ways that can’t rely on a ready-made critical mass of potential visitors in the immediate area.

MOSTYN is Wales‘ largest gallery dedicated to contemporary art with an audience of roughly 80,000 per year, but being located in the 18,000-strong Victorian sea town of Llandudno and surrounded by a predominately rural area brings with it issues that an equivalent metropolitan space might not need to consider so carefully.

Another part of the challenge is encouraging journalists to visit. The three hours direct train from central London is less an issue than the bias towards reviews focusing on galleries and events in the bigger cities. Obviously there is a responsibility for media to cover stories of interest to as wide an audience as possible, but responses range from “I don’t know where I’d put it” (the same review pages you would put any show on) to “we’re fully booked up covering a major event”.

It’s not that these exhibitions or events don’t warrant media attention, but major institutions and blockbuster events hardly need the publicity to encourage public interest.

So, how are we tackling these issues? Like many other organisations reliant on quality of programming, audience engagement, media coverage and visits to secure funding, we are working on finding imaginative solutions that draw in national and international visitors (even journalists) while retaining strong links with our local audience.

A key element of this is an ambitious curatorial programme featuring world known artists from Wolfgang Tillmans to Elizabeth Peyton. We’ve also initiated a major international exhibition programme including co-curating this year’s Wales in Venice show at the 55th Venice Biennale with Oriel Davies Gallery and the Arts Council Wales – an incredible platform for all involved.

Upcoming shows will draw on our history by inviting artists to indirectly respond, through their work, to the history of the MOSTYN building which has gone from being a gallery for female artists when it launched in 1901 to a WW1 drill hall and piano storage, before returning to a gallery space in 1979.

Partnership is a vital part of our engagement work, showcased by linking with initiatives such as the Artes Mundi visual arts exhibition and prize, the biggest in the UK at £40,000. We are also part of Plus Tate, a major UK network which includes 20 contemporary art organisations outside London.

Building on the success of last year’s Plus Tate-funded Ninjas initiative for 11 to 13-year-olds, we successfully applied to be one of five national partners to be part of Tate’s Circuit programme, a national youth network for the visual arts. Funded by the Paul Hamlyn Foundation, Cylch/Circuit seeks to spark a long-term transformation in the way that young people aged 15 to 25 engage with art and take control of their own learning.

The demographic here is older on average than in cities, and we are developing ways to include those who might not normally visit a contemporary art gallery through exhibitions and events which have a cross-art form approach.

For example, our current show YOU is a conceptually strong group show (Felix Gonzalez Torres, Aurélien Froment, Jeppe Hein, Július Koller, Rivane Neuenschwander) that questions the idea of what art is: the viewer ‘produces’ the artwork through their visit. It’s had an amazing response from families who would never think to visit an art gallery, lured in with an event outside the venue during the Llandudno Victorian Extravaganza when the town was heaving with visitors.

On a marketing level, besides the reviews and articles on specialised art press, particularly helpful are features on magazines, blogs and websites such as ThisIsTomorrow and WeHeart since they are bringing MOSTYN out into the eyeline of the style and culture conscious nationally and internationally.

What have we learned that might be useful for other organisations in a similar situation? Surely, understanding that an organisation such as ours does not have a single, cohesive public but multiple audiences (including our staff, not to forget) who demand attention and have different ways of engaging.

This is not to say that we have to please everyone, but we do have to have a firm strategic direction and a flexible range of delivery via the three main areas of exhibitions, engagement and learning – equally important and each with a dedicated curator and budget.

It’s also crucial to seek and establish a range of platforms and partners that match our values and make the most of our programme in space and time: from local residents, schools and higher education to wider partnerships across the country and abroad.

It’s a long-term strategy, and long-term planning matters for our exhibitions, partnerships and funding agreements alike. Currently we are planning well into 2017 but potentially, a cultural institution like a gallery should look into society 20 or 50 years from now and then work back.

 

Alfredo Cramerotti is the director of MOSTYN contemporary art gallery in Llandudno – follow it on Twitter @MOSTYN_Wales_

This content is brought to you by Guardian Professional.

Who needs the Guggenheim when you’ve got MOSTYN? Interview with MOSTYN Director, Alfredo Cramerotti on Museums Journal

Posted in nEws and rEleases, shortEssays/cortiSaggi [English/Italian] by alcramer on June 25, 2013

Who needs the Guggenheim when you’ve got MOSTYN?

Museums Journal
by Simon Stephens
18.06.2013

A recent article in The Guardian by former Plaid Cymru MP Adam Price argued that it made sense to develop a Guggenheim outpost in Wales.

After a recent visit to MOSTYN, a contemporary art gallery in Llandudno in north Wales, it seems to me that developing a Guggenheim in Wales makes no sense at all.

The idea for a Welsh Guggenheim came after Finland rejected plans for a Guggenheim in its capital Helsinki. Some of the concerns centred on the costs of developing and running the gallery. These worries could also apply to Wales.

Also, one of the locations suggested for a Guggenheim was Swansea, where the Glynn Vivian Art Gallery will reopen next year following a £6m redevelopment. The Guggenheim Foundation was not keen anyway so it seems the idea is dead in the water.

I went to MOSTYN to interview its Italian-born director Alfredo Cramerotti. Under his leadership, the gallery is combining an international exhibition programme with support for the contemporary art scene in Wales through initiatives such as the Artes Mundi visual arts exhibition and prize.

The gallery is also part of a £5m arts programme for under-25s funded by the Paul Hamlyn Foundation.

And Cramerotti hopes to address local concerns by using artists to interpret the history of the MOSTYN building, which started life in 1901 as a gallery for female artists then went through various other uses (a world war one drill hall and a piano showroom among them) before reopening as a gallery in 1979 following a campaign by a group that included the artist Kyffin Williams.

MOSTYN added an impressive extension by Ellis Williams Architects that opened in 2010. The gallery now gets about 80,000 visitors a year – and that’s in a town with 18,000 residents.

I came away from Llandudno thinking what Wales needs is another couple of MOSTYNS, not a Guggenheim.

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